LinkedIn Ads

Papercrane

What pipeline did your LinkedIn Ads create?

Campaign Manager stops at cost per lead. Papercrane joins your campaigns and lead forms with HubSpot, Salesforce, or Pipedrive, then builds a live dashboard that prices your spend against opportunities created and deals won.

See the two rows Campaign Manager can't print

Connect in about a minute. Free to connect and ask. Paid plans start when you publish a dashboard. See pricing

Your spend, priced four ways

One month of spend, divided by four different denominators. The two rows that answer the spend review come from your CRM, which Campaign Manager can't see.

Spend to pipeline, July

Example month

LinkedIn Ads spend

$24,000

Cost per click

$24,000 ÷ 2,667 clicks

LinkedIn Ads

Cost per lead

$24,000 ÷ 130 form leads

$185

LinkedIn Ads

Campaign Manager's reporting ends here.

Cost per opportunity

$24,000 ÷ 15 opportunities created

$1,600

LinkedIn Ads ÷ your CRM

Cost per closed won

$24,000 ÷ 4 deals won

$6,000

LinkedIn Ads ÷ your CRM

130 form leads this month: 96 matched to a CRM contact by the email on the form, 34 unmatched, shown as their own count.

Opportunity and deal counts are your CRM's recorded facts for the people your lead forms captured, matched by the email on the form. No modeled attribution, no view counting, and leads that don't match stay visible as their own count.

For most teams this is the first dashboard the agent builds, from your numbers, in one conversation.

The reports you rebuild by hand

The Friday export

Campaign Manager can't compare campaigns across time periods or touch anything downstream of the click, so the report gets rebuilt by hand: export, clean, join, paste, every week.

The form fill graveyard

Lead gen form leads land in per form CSV files, and LinkedIn's privacy policy deletes the collected data on a clock. The lead's real home is your CRM, and so is the answer about what it became.

The attribution shelf

The tools built to connect LinkedIn to revenue run $59 to $2,200 a month and up, and the serious ones answer with a model. You'd be buying software to defend other software.

Ask what the spend did, not what it cost

Which campaigns created leads that became opportunities this quarter?

joins your CRM

Cost per opportunity by campaign, this quarter against last.

joins your CRM

Which job titles and industries fill our forms, and which of them turn into pipeline?

joins your CRM

Which companies on our target account list engaged with our ads last month?

Put LinkedIn, Google Ads, and Meta side by side: spend, leads, and opportunities created.

joins Google Ads and Meta

Show every form fill this quarter with its current CRM stage.

joins your CRM

Every answer comes back as a chart on a live dashboard, not a paragraph you have to trust.

1. Connect LinkedIn Ads and your CRM

2. Ask the pipeline question

3. Papercrane's AI agent plans the queries, matches leads by the email on the form, and builds a hosted dashboard

4. It stays live, and the CFO gets a link, not a deck

Read access you approve on LinkedIn's consent screen. Papercrane never touches your campaigns, budgets, or bids.

Are the right titles filling the forms?

Campaign Manager's demographics tell you which titles and companies engaged; your CRM knows which of them ever became real. Put the two next to each other and you can see the targeting drift before the quarter ends, one audience at a time.

When you don't need us

If your whole stack already lives in HubSpot and you pay for Marketing Hub Professional, its ads reporting already ties LinkedIn leads to deals; you may not need us. If you want modeled multi touch attribution across every anonymous website visit, tools like Dreamdata and HockeyStack are built for exactly that; we don't model at all, we report only the pipeline we can trace to a recorded lead. And if all you need is leads flowing into your CRM, LinkedIn's own sync does that for free; come back when someone asks what the leads became.