La Growth Machine
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Papercrane
La Growth Machine finds replies. Which channel finds revenue?
LGM alone can't answer that: its stats end at the reply, and the deal lands in your CRM. Papercrane joins your La Growth Machine campaigns with HubSpot or Pipedrive and builds a live, hosted dashboard that ranks LinkedIn, email, and X by what they close.
Connect with a key from your La Growth Machine settings in a couple of minutes. Free to connect and ask. Paid plans start when you publish a dashboard. See pricing
Reply rate picks one winner. Revenue picks another.
Both rows below come from the same quarter of sequences. The top row is the leaderboard LGM shows you today; the bottom row exists only when your campaigns and your CRM share a dashboard.
LinkedIn, email, and X, ranked two ways
Reply rate
Revenue closed from those replies
Revenue counts won deals on contacts whose first reply came on that channel. The rule is printed on the dashboard, and you can change it.
Example quarter. Papercrane's AI agent builds this from your campaigns and your CRM in one conversation.
The report you assemble by hand
One identity at a time
LGM's reports ask you to pick an identity to view. The all identities, all clients rollup is a spreadsheet someone on your team maintains.
Stats stop at the reply
Replies and lead statuses live in LGM. What those conversations became lives in HubSpot or Pipedrive, and nobody's report holds both.
The channel argument
Every campaign shows its own channel split. Which channel deserves the next €120 identity, across all campaigns, is still decided by feel.
Ask across campaigns, channels, and identities
Which channel produced the most opportunities this quarter, across every campaign?
Rank my sequences by qualified leads per hundred contacts, not by reply rate.
Which identity's LinkedIn replies actually turn into deals?
Compare reply rates by channel, this quarter against last.
Which audiences answer on email but never on LinkedIn?
What did we close per euro spent on identities this quarter?
Every answer comes back as a chart on a live dashboard you can share with a client.
Every identity, one dashboard
See all your identities' campaigns together, or connect several workspaces and address each by name. Agencies publish one live dashboard per client instead of screenshotting reports on Friday, and each client's dashboard can live on your own domain or embedded where they already look.
Client A
Client B
Client C
Client D
All identities · live
1. Connect with a key from your La Growth Machine settings
2. Ask a question
3. Papercrane's AI agent plans the queries, joins your CRM, and builds a hosted dashboard
4. It stays live, and errors route back to the agent
Papercrane reads what you already see in LGM: campaigns, sequences, leads, replies, and per channel stats. Your sequences keep running untouched.
When you don't need us
If you run one identity and mostly need activity on the contact record, LGM Ultimate's native HubSpot and Pipedrive sync already writes it there; keep it and skip us. If your real worry is sender reputation and inbox placement, a dedicated deliverability tool watches that more closely than we do. Papercrane is worth paying for when the answer spans LGM and your CRM, or when the result has to live somewhere a client or a founder can watch it.
Questions La Growth Machine users ask us
These answers need the deal side. Most La Growth Machine dashboards also connect HubSpot or Pipedrive, and agencies add Salesforce when a client runs it.
Connect your campaigns, ask which channel closed revenue last quarter, and publish the answer as a live dashboard.
Free to connect and ask. Paid plans start at publishing. See pricing
Papercrane
Integrations: