Connecting and asking is free. Paid plans start when you publish, share, or embed a dashboard.

Klaviyo

Papercrane

Klaviyo reporting that reconciles with your store

Q: Is Klaviyo's attributed revenue accurate?

It is correct by Klaviyo's own rules: last touch on the channel, five day window for email by default. It measures what email touched, not what email alone caused, which is why it will never match store revenue and why we show both.

Q: Why doesn't Klaviyo revenue match Shopify's?

Different tracking (Klaviyo uses cookies and its window, Shopify uses UTM sessions) and different rules for the same order. Papercrane puts both on one dashboard so the gap stops being a mystery.

Q: What can I build with Klaviyo alone?

Campaign and flow performance dashboards, segment analytics, and list growth reporting, live and sharable. The reconciliation needs your store connected too.

Q: What access does Papercrane get?

Read access you approve on Klaviyo's consent screen. You can disconnect from either side at any time.

Q: How exact is the order matching?

As exact as the order IDs Klaviyo recorded from your store integration, which for Shopify is nearly all of them. Where a match is uncertain, the investigation flags it rather than counting it.

Connect Klaviyo next to Shopify, Stripe, and your ad accounts. Papercrane's agent builds live dashboards of campaign and flow revenue, then checks the attributed numbers against the orders your store actually recorded.

See the overlap check

Connect in about a minute. Free to connect and ask. Paid plans start when you publish a dashboard. See pricing

Three platforms, one order

Klaviyo counts an order when someone opened or clicked within its window, five days by default. Meta and Google count the same order by their own rules, so the claims add up to more than your store deposited.

Three platforms each report $84. The store deposited $84 once.

The five day window.

An open holds a claim for five days by default, and Apple privacy opens count as opens. A promo opened Tuesday can claim Thursday's order.

Everyone keeps their own ledger.

Klaviyo, Meta, and Google each attribute by last touch on their own channel. One order can appear in all three reports at full value.

So nothing ever matches.

Attributed revenue and store revenue measure different things. Most teams stop checking, and the Monday meeting runs on a number nobody quite trusts.

Check your claim ratio

Two numbers you already know by heart, or can pull in seconds. See where Klaviyo's claim on your revenue lands against published agency guidance.

Klaviyo attributed revenue, last 30 days

Store revenue, last 30 days

Enter both numbers to see where your ratio lands.

The 25 to 40% band and the over 50% warning come from published agency guidance: Subjectlime's attribution guide.

That ratio is a smell test, not an answer. The answer is order by order.

Ask both kinds of question

Some questions have a ledger answer and some have an attribution answer. Papercrane treats them differently on purpose.

Campaign vs flow revenue by month, with engagement per send

Revenue per recipient by segment, last quarter

Which flows slowed down after the template change?

What Klaviyo, Meta, and Google each claimed last month, next to actual store revenue

joins Meta, Google Ads, and Shopify

Which orders did more than one platform claim? Match them by order ID

joins Shopify orders

Attributed revenue split between first time and repeat buyers

joins store customer history

Ledger questions come back as live dashboards. Attribution questions come back as an investigation that shows its work.

The investigation, step by step

1. Sum the claims.

Klaviyo, Meta, Google, and your store's own report, same 30 days, one table.

2. Find the overlap.

Orders claimed by more than one platform, matched by order ID.

Matching relies on the order IDs Klaviyo records from your store integration. Where the join is uncertain, the investigation says so instead of forcing a match.

3. Read the settings.

Your attribution windows and open tracking, and how much they add to the total.

You end with a number you can defend on Monday, and the working behind it.

The overlap check, finished

Sample month

Order	Store total	Claimed by	Each claimed
#1042	$86	Klaviyo and Meta	$86, full value
#1063	$131	Klaviyo, Meta, and Google	$131, full value
#1077	$54	Klaviyo only	$54

Three orders from a sample month. Two were counted more than once.

If you want modeled multi touch attribution across every ad dollar, that is Triple Whale or Northbeam territory. Papercrane does not model, it computes from recorded orders and shows you why your tools disagree.

What Papercrane reads from Klaviyo

Read only access to the reporting data Klaviyo already keeps. We never send, edit a flow, or touch a list.

Campaign and flow performance, per send and over time

Segment membership and growth, so revenue per recipient is by audience

The attributed revenue numbers themselves, pullable and comparable

Open, click, and SMS engagement history

When Klaviyo alone is enough

If email is your main channel and Klaviyo's built in dashboards answer your questions, stay there: its campaign and flow reporting is genuinely good, and its benchmarks are better than anything we would rebuild. Papercrane earns its keep when the question crosses systems: what email made you after refunds and fees, or who else claimed the same order.