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Papercrane
Ask your GA4 question. Skip building the Exploration.
Papercrane's AI agent reads your GA4 property, joins it with Google Ads, Search Console, and your CRM or store, and builds a live hosted dashboard you can share with your team or your clients.
Connect in about a minute with read access you approve on Google's consent screen. Free to connect and ask. Paid plans start when you publish a dashboard. See pricing
One question, both ways
GA4 has the data. The fight is the interface, and two of its walls are built in on purpose.
“Which landing pages drove signups last quarter, versus the same quarter last year?”
In GA4
1.
Explore → Blank exploration
2.
Pick a technique
3.
Import dimensions: Landing page, Session source
4.
Import metrics: Sessions, Key events
5.
Drag each one into rows and values
6.
Build a date comparison
7.
Last year is outside your data retention window. Explorations keep 14 months at most.
8.
Rebuild it anyway for this year only
9.
Some rows withheld by thresholding
20 minutes, two walls, and you'll rebuild it next quarter.
With Papercrane
Which landing pages drove signups last quarter, versus the same quarter last year?
Landing pages by signups
This quarter
Same quarter last year
/pricing
620
480
/product-tour
450
390
/blog/ga4-guide
380
210
/
320
350
One question. The year over year runs on GA4's standard reporting data, which the retention window doesn't touch. The tile stays live on a hosted dashboard.
When Google withholds rows, the agent says so instead of papering over it.
Ask the ones you gave up on
Which landing pages drove signups this quarter versus last year?
Which blog posts bring visitors who actually convert, not just read?
What does each Google Ads campaign cost per GA4 key event?
Which search queries are gaining impressions but losing clicks?
Which campaigns drove demo requests that became pipeline?
What did email traffic do after the last campaign, in sessions and in orders?
Every answer comes back as a chart on a live dashboard, not a screenshot you rebuild next month.
When GA4, your ads, and your store disagree
They always will: different attribution models, different windows, different consent handling. Nobody can tell you which ad really made the sale, and we won't pretend to; what Papercrane does is put GA4's number, each platform's claim, and what your CRM or store actually recorded side by side, and walk you through exactly why they differ.
Same week, three systems
GA4
41
key events
Google Ads
63
conversions
Your CRM or store
52
recorded
All three are real numbers. They're answering different questions.
The number that moved money lives in your CRM or your store, not in anyone's attribution model. Start there.
Built by Papercrane's agent from one conversation. Refreshes on its own.
1. Connect GA4 with the access you approve on Google's consent screen
2. Ask a question
3. The agent plans the queries and builds a hosted dashboard
4. It stays live, and errors route back to the agent
Read access only. Nothing changes in your GA4 property, your tags, or your site.
Three ways out of the GA4 interface
| The job | GA4 Explorations | Looker Studio + connectors | GA4 + Papercrane |
|---|---|---|---|
| Answer a question the standard reports don't cover | Build an Exploration each time, inside GA4's fields | Build the report once, maintain it forever | Ask it, get a chart in minutes |
| Compare to last year | Retention window caps Explorations at 14 months | Works, if your connector history covers it | Runs on standard reporting data the window doesn't touch |
| Keep it in front of people | Screenshots into slides | Shared quota; dashboards go dark when viewers pile in | Hosted dashboard refreshes on a schedule, not per click |
| Bring in ads, search, and revenue | GA4's numbers only | One paid connector per source, from about $39/month | Joins Google Ads, Search Console, and your CRM or store in one place |
| When a number looks wrong | Rebuild and hope | Debug the connector | Errors route back to the agent, and the dashboard is code you can inspect |
When you don't need us
If GA4's standard reports answer your questions, keep using them; they're free and they don't go dark. If your job is shipping branded monthly reports across dozens of clients, AgencyAnalytics at $20 per client is built for exactly that volume and we are not. And if you have an analyst who wants raw event level data, GA4's free BigQuery export is the right foundation, and Papercrane can sit on top of the warehouse later. Papercrane is worth paying for when the answer spans GA4 and the tools around it, or when the result needs to live somewhere your team or your clients can watch it.
Questions marketers ask us
GA4 tells you what happened on the site. The tools around it tell you what it cost and what it earned: Google Ads for spend, Search Console for queries, HubSpot or your store for the revenue side.
Connect your property, ask the question you've been rebuilding in Explorations every month, and watch it come back as a dashboard.
Free to connect and ask. Paid plans start at publishing. See pricing
Papercrane
Integrations: