Apollo.io
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Papercrane
Which Apollo sequences actually became pipeline?
Apollo's report ends at the reply; the meeting and the deal live in HubSpot, Salesforce, or Pipedrive. Papercrane's AI agent joins them and builds a live dashboard that follows every sequence through to revenue.
Connect in about a minute with a key you create in your Apollo settings. Free to connect and ask. Paid plans start when you publish a dashboard. See pricing
Two sequences Apollo can't tell apart
By every number in Apollo's sequence report, these two sequences are twins. Your CRM knows they aren't.
Sequence performance, Q2
| Sequence | from Apollo | where the sequence report ends | from your CRM | ||||
|---|---|---|---|---|---|---|---|
| Delivered | Opens | Replies | Bounces | Meetings held | Pipeline created | ||
| Ops leaders v3 | 1,240 | 61% | 7.2% | 2.1% | 9 | $118K | |
| Series A founders v2 | 1,210 | 59% | 7.0% | 2.3% | 1 | $0 | |
Same replies. Only one of them made the quarter. The right two columns exist when Papercrane joins Apollo with your CRM.
How this gets answered today
Two exports and a VLOOKUP
Sequence stats out of Apollo, deals out of the CRM, a spreadsheet to stitch them. It is stale by Tuesday's standup.
The connector shelf
A Sheets connector to pull Apollo, a template to chart it, a zap to keep it fresh. Three more logins to answer one question.
The gut call
Nobody exports anything, and the sequence that feels like it is working gets the next thousand credits.
Questions that need both sides
Which sequences created pipeline last quarter, not just replies?
What does a meeting held cost us, sequence by sequence?
Which job titles reply politely, and which ones actually book?
Where in each sequence do we lose the most people, step by step?
Is any mailbox's bounce rate creeping up week over week?
Which rep turns interested replies into meetings, and which lets them cool?
Every answer is a chart on a hosted dashboard that refreshes on its own, not an export you rebuild next Monday.
Built by Papercrane's agent, joining Apollo sequence data with HubSpot deals. Refreshes on its own.
1. Connect with a key from your Apollo settings
2. Connect the CRM your deals live in
3. Ask which sequences pay
4. The agent plans the join, builds a hosted dashboard, and keeps it live
The join, honestly
Matching sequence contacts to CRM deals is the messy part: alias emails, three contacts on one deal, renamed sequences. For those cases the agent writes code to match and blend the data, and the dashboard is code you own, so the matching logic is there to inspect, not to take on faith.
Read access to sequence results and engagement data. Building dashboards reveals no new contacts and spends nothing.
When you don't need us
If your whole motion runs inside Apollo, deals included, use Apollo's built in analytics first: twenty prebuilt dashboards, custom reports, already in your plan. If you run Salesforce with a staffed RevOps team, they can build sequence attribution in Salesforce reports and keep it under governance you already trust. Papercrane is worth paying for when your replies live in Apollo, your revenue lives somewhere else, and nobody has a spare Monday to marry the two.
Questions Apollo users ask us
Agencies: every client's Apollo, one workspace
Connect each client's Apollo account and address them by name in the same conversation. Each client gets their own live dashboard on your domain, ready before the retainer review.
The other half of every answer on this page lives in your CRM.
Connect Apollo, connect your CRM, and ask which sequences created pipeline. The answer comes back as a dashboard you can open in Monday's standup.
Connect in about a minute with a key you create in your Apollo settings. Free to connect and ask. Paid plans start when you publish a dashboard. See pricing
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