Amazon Ads
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Papercrane
Your Amazon Ads report card is graded by Amazon.
ACoS divides spend by sales Amazon attributes to itself, priced before its own fees come out. Papercrane's AI agent reads your Sponsored Products campaigns, spend, and attributed sales, joins them with fee events from Seller Central and your other channels, and builds a live dashboard of what ads do to the money you keep.
Connect Amazon Ads in about a minute, with read access you approve on Amazon's sign in screen. Free to connect and ask. Paid plans start when you publish a dashboard. See pricing
One campaign. Three verdicts.
Same campaign, same month, same spend. The only thing that changes is what the spend is divided by, and the console only ever shows you the first division.
Sponsored Products spend: $1,120. That part is a fact; it's invoiced.
ACoS
what the console shows
25%
Sponsored Products spend
$1,120
÷ Attributed sales
$4,480 at list price
“Scale it”
TACoS
what the spreadsheet crowd computes
9%
Sponsored Products spend
$1,120
÷ Total sales for those products
$12,600, organic included
“Healthy, if the organic is really organic”
Spend per paid out dollar
what neither screen shows
43¢
Sponsored Products spend
$1,120
÷ What Amazon paid out after referral and fulfillment fees
$2,590
“Scale it? The margin says look closer”
Two of these three verdicts stand on Amazon's attribution claim. The dashboard says so on the tile, and the claim keeps updating for up to two weeks after the click.
Connected, the agent computes all three from your own campaigns, sales, and fee events, labels which numbers are claims, and says which spend each tile counts. The third panel needs your Seller Central connection too; add product cost from your books and the verdict goes all the way to profit.
Yesterday's ACoS isn't finished yet
Amazon credits a sale to the click and keeps counting for one to two weeks depending on ad type, so the row you read this morning will quietly change by Friday. Papercrane can't shorten Amazon's clock, so it does the honest thing instead: dashboards mark which days are still inside the window, so nobody kills a keyword on day 3 of a 14 day story. Month to date tiles carry the same caveat, and they say so too.
Ask what the console makes you export
What did I spend on Sponsored Products last month, by campaign?
Which campaigns are spending on search terms that never convert?
Which advertised products soak up most of the spend, and did their attributed sales follow?
Show spend and attributed sales by day, and mark the days still inside the attribution window.
What's my TACoS by month, spend against total sales, organic included?
What did each campaign cost per dollar Amazon actually paid out?
Does the ad spend taken out of my last payout match the console's spend for the same window?
Amazon, Google, Meta: spend side by side, each platform's claimed sales labeled as claims.
Every answer comes back as a chart on a live dashboard, not another download.
Amazon doesn't send you an ads bill. It keeps it.
Google and Meta charge a card; Amazon nets ad spend out of the same payout it sends for your sales, one line among the fees. We broke the whole deposit apart on the Seller Central page; this page follows the ads line, back up to the campaigns that spent it.
The ads line, followed back to its campaigns
Four ways sellers read their ads
| The job | Console + spreadsheet | A bid optimizer (Perpetua, Helium 10 Ads) | A profit tool (Sellerboard) | Amazon Ads + Papercrane |
|---|---|---|---|---|
| Campaign spend and attributed sales | Exports, rebuilt monthly | Yes, inside its bid loop | Account level expense line | Ask once, keep a live dashboard |
| TACoS without a spreadsheet | The spreadsheet is the tool | Partially, Amazon only | Account level, Amazon only | Spend joined to total sales, per month or product |
| Spend against paid out dollars | Nobody computes it | No | No | Fee events join, on the dashboard |
| Amazon next to Google and Meta | A second spreadsheet | No | No | One view, claims labeled |
| Touches your bids | You do | Yes, that's the product | Some plans | Never, read access only |
| What it costs to look | Your evenings | $695/mo, or $279/mo plus 2% of spend | From $19/mo | Free to connect and ask; paid starts at publishing |
1. Connect Amazon Ads
2. Ask what your spend actually did
3. The agent plans, pulls the reports, and builds a hosted dashboard
4. It stays live, and errors route back to the agent automatically
Read access you approve on Amazon's sign in screen. The integration has no way to change a bid, a budget, or a campaign, and your ad data stays yours.
When you don't need us
If what you want is software that moves your bids at 2am, that's Perpetua or Helium 10's ads tools, and we don't compete there: Papercrane reads your campaigns and will never touch a bid. If Amazon is your only channel and you want one packaged profit number with ad spend already inside it, Sellerboard does that for $19 a month and does it well. Papercrane is worth paying for when the question crosses systems, what ads did to your payout, your totals, or your other channels, and when the answer needs to live somewhere your team or clients can watch.
Questions advertisers ask us
Two of the three verdicts up top need a second connection. Most advertisers add their seller account first, then their other ad channels.
Connect your ads account and ask what last month's spend did to the money you kept. The answer is a live dashboard, with the claims labeled.
Free to connect and ask. Paid plans start at publishing. See pricing
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